Zenless Zone Zero’s Producer Has A Refreshing Approach To Gacha Grind

The launch of Zenless Zone Zero looms large for gacha fans and invested players within the multiple HoYoverse offerings that dominate this space. As an “urban fantasy” game that focuses heavily on its presentation – that description came up fairly often while speaking to producer Zhenyu Li – it’s taking a unique slant to the way its developer often presents its games, which feels pretty story- and character-first. While those elements are certainly present within ZZZ based on its past closed betas, its city life and its environmental design are the standouts thus far.

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