It sounds like an internet meme cooked up on Reddit, but it’s really true: Final Fantasy 14 is partnering with Mountain Dew Gaming to bring you Mountain Dew-themed in-game items.
The promotion is apparently in preparation for the release of Dawntrail, though how exactly the soda brand relates to the upcoming expansion beyond sharing vaguely summery vibes is anyone’s guess. Available only in the US from May 16 to June 14, the FF14 x MTN Dew Gaming collaboration offers the Mountain Zu—a teal-colored variant of the existing Zu mount—and the Sparkling Citrus Refreshment, which is legally distinct from a real bottle of Mountain Dew.
