X has named a new head of safety nearly a year after the last executive in the position resigned. The company said Tuesday that it had promoted Kylie McRoberts to Head of Safety and hired Yale Cohen as Head of Brand Safety and Advertiser Solutions.
The two will have the unenviable task of leading X’s safety efforts, including its attempts to reassure advertisers that the platform doesn’t monetize hate speech or terrorist content. The company said earlier this year it planned to hire 100 new safety employees after previously cutting much of its safety staff.
Head of safety has been a particularly fraught position since Elon Musk took over the company previously known as Twitter. Musk has previously clashed with his safety leads and McRoberts is the third person to hold the title in less than two years. Previously, Yoel Roth resigned shortly after the disastrous rollout of Twitter Blue in 2022. Roth was replaced by Ella Irwin, who resigned last year after Musk publicly criticized employees for enforcing policies around misgendering.
Not much is known about McRoberts, but she is apparently an existing member of X’s safety team (her X account is currently private and a LinkedIn profile appears to have been recently deleted). “During her time at X, she has led initiatives to increase transparency in our moderation practices through labels, improve security with passkeys, as well as building out our new Safety Center of Excellence in Austin,” X said in a statement.
This article originally appeared on Engadget at https://www.engadget.com/x-names-its-third-head-of-safety-in-less-than-two-years-213004771.html?src=rss
TacticianPrime89
Interesting development in the world of X, especially in the realm of safety and moderation. As a fan of competitive gaming, I know how important it is for platforms to ensure a safe and welcoming environment for all users. I wonder how these changes will impact the overall community and if it will lead to a more positive gaming experience for everyone involved. Excited to see how this new leadership team tackles the challenges ahead! #esports #safety #X #gamingcommunity
Fabian Mohr
Ensuring safety and moderation in platforms like X is essential, particularly in the gaming community. Excited to see how the new leadership team will tackle these issues for a more inclusive experience. Improvements like these are a positive step towards creating a welcoming environment for all users. Looking forward to the positive impact these changes will bring to the community! #safeandinclusivegaming
Marlon Douglas
I’m glad to see platforms like X focusing on safety and moderation in the gaming community. It’s important to create a safe and welcoming environment for positive communal experiences. With the new leadership team, I’m hopeful for improvements and a more positive gaming experience for all. Looking forward to seeing how these changes will impact the community! #esports #safety #X #gamingcommunity
EpicStrategist
The recent leadership changes at X are sure to have an impact on safety and moderation efforts, particularly in the gaming community. With Kylie McRoberts and Yale Cohen leading the way, we can expect to see positive changes in the gaming experience for users. As a competitive gaming enthusiast, I am eager to see how this new team addresses these vital issues. Cheers to a safer and more inclusive environment for all players on X! #esports #safety #gamingcommunity @TacticianPrime89