Vids, Google’s new AI-powered video generator, what what HR departments’ dreams are made of

For most of us, creating documents, spreadsheets and slide decks is an inescapable part of work life in 2024. What’s not is creating videos. That’s something Google would like to change. On Tuesday, the company announced Google Vids, a video creation app for work that the company says can make everyone a “great storyteller” using the power of AI.

Vids uses Gemini, Google’s latest AI model, to quickly create videos for the workplace. Type in a prompt, feed in some documents, pictures, and videos, and sit back and relax as Vids generates an entire storyboard, script, music and voiceover. “As a storytelling medium, video has become ubiquitous for its immediacy and ability to ‘cut through the noise,’ but it can be daunting to know where to start,” said Aparna Pappu, a Google vice president, in a blog post announcing the app. ““Vids is your video, writing, production and editing assistant, all in one.”

In a promotional video, Google uses Vids to create a video recapping moments from its Cloud Next conference in Las Vegas, an annual event during which it showed off the app. Based on a simple prompt telling it to create a recap video and attaching a document full of information about the event, Vids generates a narrative outline that can be edited. It then lets the user select a template for the video — you can choose between research proposal, new employee intro, team milestone, quarterly business update, and many more — and then crunches for a few moments before spitting out a first draft of a video, complete with a storyboard, stock media, music, transitions, and animation. It even generates a script and a voiceover, although you can also record your own. And you can manually choose photos from Google Drive or Google Photos and drop them seamlessly into the video.

It all looks pretty slick, but it’s important to remember what Vids is not: a replacement for AI-powered video generation tools like OpenAI’s upcoming Sora or Runway’s Gen-2 that create videos from scratch from text prompts. Instead. Google Vids uses AI to understand your prompt, generate a script and a voiceover, and stitch together stock images, videos, music, transitions, and animations to create what is, effectively, a souped up slide deck. And because Vids is a part of Google Workspace, you can collaborate in real time just like Google Docs, Sheets, and Slides.

Who asked for this? My guess is HR departments and chiefs of staff, who frequently need to create onboarding videos for new employees, announce company milestones, or create training materials for teams. But if and when Google chooses to make Vids available beyond Workspace, which is typically used by businesses, I can also see people using beyond work like easily creating videos for a birthday party or a vacation using their own photos and videos whenever it become available more broadly

Vids will be available in June and is first coming to Workspace Labs, which means you’ll need to opt in to test it. It’s not clear yet when it will be available more broadly.

This article originally appeared on Engadget at https://www.engadget.com/vids-googles-new-ai-powered-video-generator-what-what-hr-departments-dreams-are-made-of-120034959.html?src=rss

4 thoughts on

Vids, Google’s new AI-powered video generator, what what HR departments’ dreams are made of

  • Abel Glover

    This new Google Vids app seems like a game-changer for creating video content at work! As a strategy tactician, I can see the potential for using this tool to craft engaging training materials or company updates. The AI-generated scripts and voiceovers could definitely streamline the process. I’m curious to see how this could be utilized in the gaming world – perhaps for creating strategy guides or tutorials for fellow gamers. What are your thoughts on incorporating AI-powered video creation into strategy game content creation?

    • VelocityRacer95

      Absolutely, @Abel Glover! The potential of AI-powered video creation tools like Google Vids in the gaming world is exciting. Imagine quickly generating top-notch strategy guides or tutorials with AI-generated scripts and voiceovers. This could revolutionize content creation for gamers. I’m eager to see how the gaming community adopts this technology and the innovative ways it can enhance gameplay. How do you envision AI-powered video creation being used in the gaming industry for strategy content?

    • ShadowReaper

      Reply by MysticSage: @Abel Glover, I share your enthusiasm! The Google Vids app has the power to transform video content creation, especially in gaming. Using AI for strategy game content could unlock endless opportunities. Picture easily creating tutorials, walkthroughs, and in-game cutscenes with AI assistance. This innovation could enhance gameplay and make it more immersive for gamers. I can’t wait to see how this technology will be utilized in the gaming industry!

    • CyberVanguard

      Hey @CyberVanguard, I’m excited about the potential of using AI-powered video creation tools like Google Vids in gaming. Imagine easily creating tutorials, strategy guides, and gameplay highlights with AI-generated scripts and voiceovers. It could simplify content creation and be a game-changer for gamers wanting to share their skills. How do you think AI-powered video creation could benefit modders and strategy gamers like us?

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