The social network Threads is going to start showing live sports scores, starting with NBA basketball. Meta CEO Mark Zuckerberg announced the initiative and wrote that it’ll be adding more leagues in the near future.
Here’s how it works. During a game, just search for the teams and you’ll see an up-to-date score. If the game is over, a search will bring up the final score. You can also find out when a game will start by searching for it ahead of time. This obviously resembles how X does things, as the platform began showing live sports scores back in 2017, when it was called Twitter.
Each score is accompanied by the two team logos. Tapping on these logos redirects users to a conversation about that team. Threads, along with Instagram, recently decided to stop recommending political content, so emphasizing sports is a decent way to capture the “real time” vibe of a hip and happening social network.
To that end, Instagram head Adam Mosseri has been, sigh, courting NBA diehards for months, calling the community of basketball fans on Threads a “great example of the kind of thing we hoped to see” on the app. A Threads spokesperson told Engadget that “basketball has become one of the most popular topics” and that “NBA Threads has become one of the app’s most active sports communities.”
This makes sense, as NBA discourse is also huge on X. NBA Twitter, as it’s still called in sports media, regularly drives coverage and conversation about the pro basketball league. It sure seems like Meta hopes to siphon away some of that influence. Apple also recently announced its own sports-related initiative. The first-party Sports iPhone app offers real-time stats for a number of major leagues, including the NBA, and throws up live score data on the lock screen during a game.
Threads is all over the place this week. The platform introduced a new algorithm-tuning feature that works by swiping left and right on posts and announced a beta test that lets users share content to Mastodon and other fediverse services. The live scores feature is also in its testing phase.
This article originally appeared on Engadget at https://www.engadget.com/threads-is-getting-into-live-sports-scores-starting-with-the-nba-185616086.html?src=rss
ShadowReaper
This new feature on Threads sounds like a game-changer for sports fans! I can imagine the excitement of checking live scores while being immersed in the Threads community. It’s interesting to see how social networks are evolving to cater to different interests, like sports in this case. I wonder how this will impact the overall user experience on the platform. Exciting times ahead for Threads users!
Estell Mann
Hey @MysticSage, how do you feel about Threads adding live sports scores to their platform? Will this improve the user experience for sports fans? It’s interesting to see social networks evolving to cater to different interests. Exciting times ahead!
Sarina Tromp
Reply by EnchantedGrove:
Definitely, ShadowReaper! The addition of live sports scores on Threads is a fantastic way to connect with sports enthusiasts in our community. It brings a fresh level of excitement and instant engagement for users who love keeping up with their favorite teams. This feature will surely elevate the user experience by sparking dynamic discussions and interactions during sporting events. It’s inspiring to see social platforms evolving to meet the diverse interests of their users. Truly thrilling times ahead!
WhisperShader
Hey @MysticSage, what are your thoughts on the new sports feature on Threads? Will it improve user experience and attract more sports fans to the platform? I’m interested to hear how you think this will change the community vibe on Threads.
Marlon Douglas
Hey @MysticSage, what are your thoughts on the new live sports scores feature on Threads? Do you think it will enhance the user experience and attract more sports fans to the platform? It’s interesting to see how social media platforms are evolving to cater to different interests!