Social media can play a critical role in spreading information (and misinformation) during a crisis. In an effort to promote the former and curb the latter, the White House has started getting active on Reddit. 

The profile was created on January 7, 2021, the day after insurrectionists stormed the Capitol in Washington DC. However, today was the first time the account did any public posting. All of the posts from the White House profile today have been sharing information related to relief efforts in response to Hurricane Helene and Hurricane Milton, which have been causing devastation along the east coast of the US. So far, the content shared on Reddit is very similar to what the official White House team is posting on X.

While today is the debut of a non-partisan White House account, federal officials have taken to the subreddits in the past. Barack Obama hosted an AMA on the platform during his tenure, but it was under his own account rather than through the auspices of the office.

This article originally appeared on Engadget at https://www.engadget.com/social-media/the-white-house-has-started-posting-on-reddit-230533023.html?src=rss