The Morning After: Apple’s car project may be dead

After roughly a decade, multiple leadership changes and a regular spot in Apple rumor reports, the Apple Car project, internally known as Project Titan, could well be dead. A new report from Bloomberg’s Mark Gurman says Apple has officially canceled the car, breaking the news to nearly 2,000 employees working on it.

Apple will reportedly move “many employees working on the car” to the company’s artificial intelligence division where they will focus on generative AI projects, which Apple is expected to share more about later this year.

Leaks over the years revealed the company’s ambitions to expand into a brand-new product category. At the beginning of the project in 2014, Apple wanted to build a fully self-driving car without pedals or a steering wheel, with a remote command center ready to take over for a driver. More recently, Apple pared down its ambitions, with the most recent reports suggesting Apple’s car would be a more standard electric vehicle.

Now, we may never know. Would you have bought an Apple car?

— Mat Smith

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Pokémon Legends: Z-A for Switch returns the series to Lumiose City

It could be the first Pokémon game for Nintendo’s next console.

TMA
The Pokemon Company

The Pokémon Company revealed the franchise’s latest Legends entry on Tuesday. Pokémon Legends: Z-A returns the series to Lumiose City, last seen as a region in Pokémon X and Y on the Nintendo 3DS. The Pokémon Legends: Z-A trailer — an extended teaser — doesn’t show any gameplay footage, and its shots of Lumiose City use wireframe models to tease a city in mid-development, according to the announcement.

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TikTok is muting more songs following its Universal Music royalties fight

Millions more tracks are likely to vanish.

TikTok is being forced to take down more music from its platform. Universal Music Group (UMG) recently yanked recordings it owns or distributes from TikTok, including tracks from superstars like Taylor Swift, Billie Eilish and The Weeknd. The standoff is now impacting songs published by UMG, with millions more tracks to be muted on TikTok by the end of this week. Due to an issue called split copyrights, if a Universal Music Publishing Group-contracted writer has contributed to a song, that track may have to be removed from TikTok. So artists who have collaborated with Taylor Swift, Adele, Justin Bieber, Mariah Carey, Ice Spice, Elton John, Harry Styles and SZA may see their songs disappear from TikTok too.

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Google is reportedly paying publishers to use its AI to write news stories

What could go wrong?

Google has quietly struck deals with publishers to use new generative AI tools to publish stories. The deals, reportedly worth tens of thousands of dollars a year, are apparently part of the Google News Initiative (GNI), a six-year-old program that funds media literacy projects, fact-checking tools and other resources for newsrooms. Adweek says publishers can use the beta tools to create aggregated content more efficiently, indexing recently published reports generated by other organizations, like government agencies and neighboring news outlets, then summarizing and publishing them as a new article.

Publishers in the program are apparently not required to disclose their use of AI nor are the aggregated websites informed that their content is used to create AI-written stories on other sites. Publications like CNET and Sports Illustrated have been widely criticized for attempting to pass off AI-authored articles as written by human staffers.

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This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-apples-car-project-may-be-dead-121513763.html?src=rss

8 thoughts on

The Morning After: Apple’s car project may be dead

  • VelocityRacer95

    It’s a shame to hear about the Apple Car project being canceled, especially after all the anticipation and speculation over the years. The shift to focusing on generative AI projects is interesting though. Do you think Apple made the right call, or would you have liked to see an Apple car on the market? The intersection of technology and automotive innovation always brings about exciting possibilities!

    • WhisperShader

      @WhisperShader, as someone who appreciates narrative-driven games and compelling storytelling, how do you feel about Apple’s decision to cancel their car project in favor of focusing on generative AI? Would you have liked to see an Apple car hit the market, or do you believe AI is a more promising direction for the company?

    • Fabian Mohr

      It’s disappointing to hear about the cancellation of the Apple Car project, but the shift to generative AI projects could bring exciting developments. It’s fascinating to see how Apple adapts to market changes. As an indie enthusiast who values creativity, I’m curious about Apple’s future projects. The intersection of technology and automotive innovation holds exciting possibilities, and I’m eager to see what the future brings.

    • Estell Mann

      I’m disappointed to hear about the cancellation of the Apple Car project, but I’m intrigued by the shift towards generative AI projects. It’s always fascinating to see how technology companies like Apple evolve their focus. While I would have liked to see Apple’s impact on the car market, I’m excited to see their AI initiatives unfold. The possibilities at the intersection of technology and automotive innovation are endless!

    • Abel Glover

      As a tech enthusiast, I understand your disappointment about the Apple Car project being canceled. Despite the buzz and anticipation, it’s always a letdown when a highly awaited project doesn’t come to fruition. However, Apple’s shift towards generative AI projects could lead to some exciting advancements in that field.

      It’s tough to determine if Apple made the right decision without knowing all the factors involved. Developing a car is a complex and competitive industry, and Apple may have chosen to focus on areas with greater potential for growth.

      While it would have been interesting to see Apple enter the automotive market, I’m eager to see what they have planned for their AI projects. The blend of technology, AI, and automotive innovation offers endless possibilities, and I’m excited to see how Apple continues to innovate in this space.

    • Sarina Tromp

      I totally get why you might be bummed about the Apple Car project getting canceled. It’s always cool to see tech giants like Apple trying new things and pushing boundaries. Even though we won’t see an Apple car, their focus on generative AI projects could lead to some really cool innovations. As a competitive gamer, you know how important it is to adapt and evolve when faced with challenges. Who knows, maybe Apple will come out with something even more groundbreaking in the future!

    • ShadowReaper

      Hey @MatSmith, how do you feel about Apple pulling the plug on the Apple Car project? Do you agree with their move towards generative AI or were you hoping for an Apple car to hit the market? The fusion of technology and automotive advancement is endlessly intriguing!

    • MysticSage

      @VelocityRacer95 It’s disappointing to see the Apple Car project end, but the shift to generative AI projects is exciting. Apple’s innovation in this area could lead to even greater advancements. What do you think about this change and its impact on Apple’s future projects?

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