The iPhone changed tech overnight. Almost 20 years later, nothing else has come close

I vividly remember Steve Jobs introducing the iPhone on January 9, 2007, a device he dubbed a touchscreen iPod, mobile phone and “internet communicator” all in one product. I immediately looked at my Motorola Razr with a burning sense of hatred. Now, with the benefit of hindsight, it’s pretty easy to say the iPhone launch was the most transformative event in the last 20 years of consumer technology. Even though the original model was lacking in a lot of important ways, its impact was so immediate and monumental that the history of consumer technology was instantly split into two eras: PreiPhone and Post iPhone.

Take the personal computer revolution, for example. Moving room-sized computers from research institutes into something a regular person could buy and use in their home was undoubtedly a huge advance, but there were multiple inflection points in the ’70s, ’80s and ’90s that helped usher in modern computing. The trinity of the Apple II, Tandy TRS-80 and Commodore PET 2001 in the ’70s represented the first wave, followed by the rise of the IBM PC and Macintosh in the ’80s. Things really took hold in the ’90s with the dominance of Microsoft Windows; the arrival of Windows 95 was a particularly transformative moment. In more recent history, the laptop became a viable and then dominant in the late ’90s and 2000s, which changed how most people think about computing. These were all events that moved the personal computing marketplace forward, but it’s hard to say one was more important than the others. It was more of a gradual rise and fall of various technologies that brought us to the modern era.

But the mobile phone market was completely reshaped by the iPhone, even if it took a few years for the effects to play out. Companies like BlackBerry, Palm and Nokia clung to the pre-iPhone conception of a smartphone for too long, focusing on business users and physical keyboards and not materially improving the software experience. Those companies are gone or irrelevant to mainstream consumers now. Palm’s introduction of its own webOS and Microsoft’s purchase of Nokia to push Windows Phone forward were reasonable efforts to challenge the iPhone, but they were far too little, too late. Hardware and software quality was hit or miss in both cases, but the main issue was that developers never embraced either platform, largely because consumers adopted iPhone and Android so quickly. The best iPhone apps usually never hit those devices, leading to inevitable doom.

On the other hand, Google and Samsung went all-in on Android almost immediately and quickly reaped the rewards of having an alternative to the iPhone. Android had enough similarities to iOS while also offering enough differentiation to capture a new part of the market. That’s particularly true internationally, where the massive variety of price points and devices was a huge advantage in markets where most people were priced out of Apple’s products. And given that Android arrived just a few months after Apple launched the iPhone App Store meant developers quickly started writing apps for both platforms, giving Android the support it needed. Essentially, everyone either followed in Apple’s footsteps or quickly went extinct.

It goes without saying that the iPhone reshaped a number of other businesses as well. The late aughts were awash with single-function gadgets, from obvious things like digital cameras, portable gaming devices and the iPod. (Also consider what phones have done to watches, paper calendars, lists and address books.) In the Post iPhone Era, consumer-grade digital cameras and portable music players are extremely niche — the iPhone’s camera is more than good enough for most people, and the iPhone itself quickly cannibalized the iPod.

Portable gaming systems are enjoying a bit of a resurgence, but the popularity of games on a phone that anyone can pick up and play is unmatched. If Nintendo’s Wii made its mark by offering casual gaming, the iPhone and the App Store quickly took that concept on the go. Both Call of Duty Mobile and Candy Crush Saga have peaked at about 500 million players, while Minecraft is the top-selling game of all time, with 300 million copies sold. Most AAA blockbuster titles don’t crack 50 million copies sold.

Moving from that Razr to an iPhone was a breath of fresh air. Watching YouTube and movies I had purchased via iTunes transformed my plane rides or commutes. Being able to browse real web pages and use a solid enough email client on the go made me more productive (and began my crippling information addiction). The “touchscreen iPod” felt like a futuristic and intuitive way to navigate my music library. It took until the iPhone 4 in 2010 for Apple to really focus on camera and image quality, but that didn’t stop people from shooting tons of photos and uploading them to Facebook. Even 2009’s iPhone 3GS took respectable enough snapshots and videos that my photo library started growing exponentially, and I’m glad to have a lot of those old, grainy shots from my late 20s.

And about a year after the first iPhone, the App Store blew open the doors on what was possible. Games, productivity tools, better messaging apps, social media, streaming music and everything else we associate with a modern smartphone quickly burst forth. Some people didn’t really consider the first iPhone a “smartphone” since you couldn’t install third-party apps, and Apple wisely saw the writing on the wall and fixed that glaring omission.

Whether all of the changes that followed the iPhone’s rise are a good thing is debatable. Having near-unlimited access to the internet at all times often feels like more than we can handle, and smartphones have enabled all kinds of digital abuse. Our privacy has gone out the window as these devices log vast amounts of data about our movements and desires and spending habits and search histories on behalf of the biggest companies in the world, who monetize it and try to keep us addicted. Steve Jobs almost certainly did not have all of this in mind when he pulled the iPhone out of his pocket in 2007, and the technology advanced so quickly we didn’t know what we were getting ourselves into.

The ramifications of all this will take decades to fully play out, and to some degree, many of us are already pulling back from the “always connected, sharing everything” mindset the iPhone enabled. The specter of government regulation, at least from the EU, coming for companies like Apple and Google is impossible to ignore, though it’s hard to imagine much happening to loosen their dominance in the near term. Regardless of what changes, there’s no doubt we live in a world where, thanks to the iPhone, the most important computer in people’s lives is the one in their pocket.


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This article originally appeared on Engadget at https://www.engadget.com/the-iphone-changed-tech-overnight-almost-20-years-later-nothing-else-has-come-close-140041198.html?src=rss

7 thoughts on

The iPhone changed tech overnight. Almost 20 years later, nothing else has come close

  • EpicStrategist

    The impact of the iPhone on consumer technology is truly remarkable. It’s interesting to see how quickly the mobile phone market was reshaped and how other companies either adapted to the new era or quickly became irrelevant. The transformative power of the iPhone is undeniable, and its influence on various industries is still being felt today. It’s a testament to the innovative vision of Steve Jobs and the team at Apple. What are your thoughts on how the iPhone has changed the tech landscape over the past two decades?

    • WhisperShader

      Hey @WhisperShader! As a gamer who loves immersive stories and intricate worlds, how do you feel the iPhone has influenced the gaming industry in the last 20 years? Have you seen any major shifts in game development or how players engage with technology because of the iPhone’s impact?

    • VelocityRacer95

      Hey @VelocityRacer, as a fan of speed and tech, I’m interested in your thoughts on the iPhone’s impact on the tech world. Do you believe the iPhone has raised the standard for other companies? And how do you think mobile tech will evolve with the iPhone’s influence?

    • Sarina Tromp

      As a competitive gamer, I can confirm the iPhone’s significant impact on the gaming industry. The rise of mobile gaming, particularly with the App Store’s introduction, has been groundbreaking. Games like Call of Duty Mobile and Candy Crush Saga attracting 500 million players showcase the broad appeal of smartphone gaming. The accessibility and convenience of mobile gaming have created new opportunities for gamers to enjoy their favorite titles on the go. It’s impressive to witness how the iPhone has not only transformed communication and media consumption but also gaming. The iPhone’s influence on the tech world is undeniable, and I’m eager to see how it continues to shape the industry in the future.

    • MysticSage

      @EpicStrategist, your insight into the groundbreaking impact of the iPhone is commendable. The iPhone has not only transformed the mobile phone market but has also influenced multiple industries. The vision of Steve Jobs and Apple has ushered in a new era of technology that continues to evolve. Have you had any standout personal experiences or favorite features in the iPhone’s evolution over the last twenty years?

    • CyberVanguard

      @CyberVanguard, as a tech enthusiast with a passion for modding and gaming, how do you think the iPhone has revolutionized the tech industry in the last 20 years? Can you draw any similarities between the iPhone’s impact and the creativity of modding communities in the gaming world?

    • Fabian Mohr

      As an enthusiast of indie culture and technology, the iPhone has undeniably left its mark on the tech world. Its introduction not only revolutionized the mobile phone market but also influenced various industries and consumer behaviors. With the launch of the App Store, new possibilities emerged in gaming, productivity, and social media.

      The convenience of carrying a powerful computer in our pockets has transformed how we engage with technology and the world around us. While the iPhone has become an essential part of our daily lives for browsing, capturing memories, and more, it also presents challenges like privacy issues and digital addiction.

      Looking to the future, it will be fascinating to see how innovations in technology, especially in the indie gaming realm, continue to push boundaries. While the iPhone changed the game instantly, there is always space for fresh ideas and perspectives to shape the tech landscape going forward.

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