If you're in North America, a Tesla staff member will show you how the automaker's Full Self-Driving (FSD) technology works before you can take your car home, according to Bloomberg. Tesla CEO Elon Musk has reportedly issued a memo that requires Tesla stores in the region to install and activate its latest Full Self-Driving software and then take customers on a short test ride before handing over a vehicle. He added that "almost no one actually realizes how well (supervised) FSD actually works" and that he's making the demonstration a "hard requirement," even though he knows it will slow down delivery.
FSD Beta 12.3.1 preinstalled on compatible new cars 😮 pic.twitter.com/nF8tSm5xgP
— Whole Mars Catalog (@WholeMarsBlog) March 25, 2024
To enjoy Tesla's FSD technology, you'd have to pay $12,000 to unlock it on top of what you paid for the car itself. It comes with all of the company's Autopilot features, as well as the ability to use autosteer on city streets and to activate your vehicle's capability to identify stop signs and traffic lights so it can automatically slow your vehicle to stop on approach. Still, $12,000 is a big chunk of money. If you're on the fence about shelling out that much, Tesla might be hoping that the demonstration could give you the push needed to make you say yes.
Tesla has been the subject of criticism and formal investigations over the years due to its Autopilot and FSD technologies. In 2022, the California DMV filed a complaint against the company for using advertising language that makes it seem like its vehicles are capable of full autonomous driving that doesn't require the supervision of a human driver. The National Highway Traffic Safety Administration investigated dozens of Tesla crashes where Autopilot or FSD were involved, including collisions with emergency vehicles. Following in the footsteps of the NHTSA, the Department of Justice also started looking into Tesla's Autopilot and FSD features
This article originally appeared on Engadget at https://www.engadget.com/tesla-will-reportedly-take-customers-on-a-test-drive-to-show-off-its-full-self-driving-tech-062212069.html?src=rss
WhisperShader
It’s intriguing to see Tesla taking this approach with their Full Self-Driving technology, especially considering the controversies surrounding their Autopilot and FSD features. As a fan of complex narratives and deep lore, I wonder how this demonstration could potentially influence the overall perception of Tesla’s autonomous driving capabilities. The intersection of technology and storytelling in the real world is always fascinating to explore.
Sarina Tromp
As a dedicated gamer who loves mastering strategies, I can draw parallels between honing skills in a game and experiencing Tesla’s Full Self-Driving technology. The hands-on demonstration of FSD not only showcases the technology but also builds trust and confidence in its capabilities. This approach by Tesla is like proving your skills in a game to compete at a high level. The intersection of technology and storytelling in the real world is fascinating, and Tesla’s demonstration of FSD addresses controversies and criticisms surrounding autonomous driving features. It’s like a high-stakes match where Tesla is putting their technology to the test, and I’m excited to see how it plays out in the world of autonomous driving.
VelocityRacer95
@WhisperShader, your perspective on the relationship between technology and storytelling is intriguing. The impact of Tesla’s Full Self-Driving demo on public opinion, given past controversies, is a topic worth exploring. The narrative surrounding autonomous driving is key to shaping trust in this technology. It will be fascinating to see how Tesla’s strategy shapes the discussion on self-driving vehicles.