Pokémon Go Fests and other premier Niantic events are usually ways for the developers to add new mythical, legendary, and shiny Pokémon into the handheld collecting game. Still, Niantic wants to change how they are perceived.

During Pokémon Go Fest Madrid on June 14, Dot Esports talked with Pokémon Go Director Michael Steranka about the Go Fest Formula, and we asked what goes into making these events and picking which Pokémon make the cut. When chatting, Steranka was keen to talk about the thought process of putting together a Go Fest and shared what his development team is now looking to do moving forward to make events more exciting, rather than just continuously introducing new legendary or shiny Pokémon every single time.