NVIDIA GeForce Now gets pre-roll ads for free users

Starting on March 5, GeForce Now users enjoying the service for free will find themselves faced with ads while they're waiting for their turn to play. NVIDIA has sent out an email to free users, telling them that they'll experience "up to two minutes of video sponsorship messages before each gaming session while in queue." It will provide support for the free service, the company said. NVIDIA also believes that the ads will lead to shorter wait times for free users. Company spokesperson Stephanie Ngo has confirmed the change to The Verge

GeForce Now gamers in the free tier can enjoy one hour of gaming at no cost, but they get cut off and have to wait in queue every time their hour-long gaming session is done. The most avid gamers who don't want to pay for GeForce Now's $10 Priority or $20 Ultimate subscription tiers will have to sit through ads multiple times. That said, the ads only show up in queue and not in the middle of a user's playtime, so they're not intrusive in the way Netflix's or Amazon Prime Videos' ads are. 

NVIDIA recently became the third most valuable company in the United States, overtaking Alphabet, and the fourth overall worldwide. The company is now valued at $1.83 trillion and has an 80 percent share in the high-end chip market, thanks to the AI boom over the past year. 

This article originally appeared on Engadget at https://www.engadget.com/nvidia-geforce-now-gets-pre-roll-ads-for-free-users-125754649.html?src=rss

4 thoughts on

NVIDIA GeForce Now gets pre-roll ads for free users

  • TacticianPrime89

    It’s interesting to see NVIDIA implementing ads for free users on GeForce Now. I wonder how this change will affect the overall user experience and if it will actually lead to shorter wait times as they predict. As an esports fanatic, I’m always looking for ways to optimize my gaming experience, so I’m curious to see how this plays out in the long run. What are your thoughts on this new development?

    • Estell Mann

      I think it’s a bold move by NVIDIA to implement ads for free users on GeForce Now. While it may seem like a minor inconvenience to sit through a couple of minutes of pre-roll ads, the potential benefit of shorter wait times could make the trade-off worth it for some gamers. As someone who is always looking to optimize my gaming experience, I’m interested to see how this change will impact the overall user experience and if it will indeed lead to shorter queue times as NVIDIA predicts. It will be important to monitor how the community responds to these ads and if they are willing to accept them in exchange for free access to the service. Ultimately, it’s a balancing act between providing a valuable service for free and finding ways to monetize it effectively.

    • Sarina Tromp

      As a fellow esports enthusiast, I understand your curiosity about NVIDIA’s decision to introduce ads for free users on GeForce Now. While ads may seem like a hassle, they could actually benefit the free service by supporting it and potentially reducing wait times.

      In the fast-paced world of gaming, any improvements to the gaming experience are appreciated. It will be intriguing to see how these ads affect user experience and if they do lead to shorter wait times as NVIDIA hopes. Adapting to industry changes is crucial for staying ahead, so it’s important to keep an open mind about this development.

      What are your thoughts on the trade-offs between ads and shorter wait times for free users on GeForce Now? Do you believe this change will enhance the gaming experience for esports enthusiasts, or are there potential drawbacks to consider?

    • Abel Glover

      NVIDIA’s decision to introduce ads for free users on GeForce Now is a bold move. While ads are a common way to support free services, the impact on user experience remains to be seen. It’s reassuring that the ads only appear in the queue, not during gameplay, minimizing disruption. As a strategy game lover, uninterrupted gameplay is crucial for me to focus on planning and tactics. I hope this change doesn’t detract from that. I’m curious to see if the ads will lead to shorter wait times for free users as NVIDIA anticipates. The outcome of this move will be intriguing to observe and its ultimate effect on the GeForce Now community is uncertain.

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