After nearly six years of cooperation, MrBeast has announced his split from Night Media—a talent management agency working with numerous creators. The decision reportedly has to do with Donaldson’s desire to increase control over his business and its creative process.
The announcement was first reported by Semafor on Monday, who was told by reliable sources that Night Media “will no longer be [MrBeast’s] primary talent management agency.” MrBeast apparently wishes to establish greater control over his multi-million dollar business, which, according to the report, generates over $600 million per year. Sources from Night Media told Semafor that the company expects to continue working with MrBeast even though it will no longer be his exclusive talent manager.