The packaging for the new lineup of Intel Arrow Lake gaming CPUs has just leaked out, and shows that the forthcoming new Core Ultra 9 285K is going to come in a special box, just like the company’s previous flagship chips. You might think the box is a negligible part of the equation, particularly when there’s no cooler in the box any more, but Intel knows the value of packaging when it comes to hardware enthusiasts, and it looks like it wants its new chips to be under the spotlight in unboxing videos.
Intel is expected to release its new Arrow Lake gaming CPU lineup in October 2024, when they will go up against the latest AMD Zen 5 chips in the best gaming CPU battle. If Intel can get the performance right for the price, and avoid the stability issues that have plagued its 14th-gen Raptor Lake CPUs, then it could be onto a winner, and it looks as though the company is hoping the packaging will entice some gamers to its new top-end chip.
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