Ludwig has this week warned against a growing trend in the streaming community where entertainers “multistream” by hosting broadcasts on Twitch and YouTube simultaneously—a practice he thinks will eventually kill long-term viewership.

This new streaming trend has roared to life off the back of several high-profile stars, including TimTheTatman and DrLupo, coming off-contract from one-site exclusivity. Platforms binding the biggest stars in the scene to multi-year deals where they could only appear on one site was all the rage across the early 2020s. That goldrush eventually ended and most stars are finding themselves free to stream anywhere again.