Embracer Group will house major properties like the Lord of The Rings under its new Middle-earth Enterprises & Friends company. | Image: Warner Bros. Swedish gaming conglomerate Embracer Group announced plans on Monday to split itself into three distinct games and entertainment companies: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. These will be separate, publicly listed companies, according to Embracer’, which says the move will allow “each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders.”
“This move towards three independent companies reinforces Embracer’s vision of backing entrepreneurs and creators with a long-term mindset,” says Lars Wingefors, co-founder and Embracer Group CEO, “allowing them to continue to deliver unforgettable experiences…
