PGA Tour 2K25 will feature different cover athletes on its cover editions, an approach that can help attract a wider audience by featuring a mix of golfers. Different players connect with different fans; some are popular for their personality, while others are admired for their skills. Having different cover athletes can create a sense of exclusivity, which might encourage people to buy more expensive editions. A new cover athlete can highlight rising stars and demonstrate that the game is keeping up with current trends.