Elgato won over creators — its new Neo line is for everyone else

The Neo family of devices. | Image: Elgato If you watch a Twitch streamer, it’s almost guaranteed that they will be using at least one Elgato product. After dominating this part of the market for years, Elgato is now shifting its primary focus away from gaming with its new Neo line while also preparing a bevy of AI features to improve new and existing gear.

Neo is a collection of Elgato’s most popular products made simpler, more affordable, and more compact so they can be used easily with a laptop or iPad. “They look more accessible, they look more friendly,” says Julian Fest, general manager of Elgato, in an interview with The Verge. “The entire industrial design is focused on being more appealing to a less technical audience.”

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