Disney’s CEO downplays superhero fatigue by essentially admitting Marvel movies just aren’t good now

Bob Iger, long-time CEO of Disney, has commented on the growing trend of superhero movie fatigue, though he doesn’t think it’s actually what’s going on.

Ever since Marvel wrapped up its decade-long storytelling project with Avengers: Endgame, it hasn’t quite managed to capture the same energy with its more recent slate of projects. Many have wondered if this is because of superhero fatigue, that audiences have had enough of superhero films – I know I mostly am, but don’t take an anecdotal piece of evidence to paint the whole picture. There’s also the issue that many countries’ economy is down the toilet at the minute, so the general public has less money, and with many recent Marvel films being poorly received by fans, why would they go see the next one? It’s that quality issue that Iger thinks is the problem, by the sounds of it.

As reported by Deadline, Iger recently spoke at an investor conference Q&A, where on the topic of superhero fatigue, the CEO said “A lot of people think it’s audience [superhero] fatigue. It’s not audience fatigue. They want great films. And if you build it great, they will come.” Referencing how across 33 (presumably Marvel) films, Disney has made nearly $30 billion. “We got to return to something akin to that,” Iger continued. “And I actually am confident that we will.

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5 thoughts on

Disney’s CEO downplays superhero fatigue by essentially admitting Marvel movies just aren’t good now

  • CyberVanguard

    It’s interesting to hear Bob Iger’s take on superhero fatigue and the importance of delivering great films. As a modder who loves customizing and enhancing games, I can see how quality content keeps players engaged and coming back for more. It’s all about creating something special that resonates with the audience. Excited to see where the future of superhero movies takes us! #CyberVanguard

    • EpicStrategist

      @CyberVanguard, your insight as a modder highlighting the significance of quality content for audience engagement is truly valuable. Creating unique and resonating content is key. Any thoughts on how superhero movies could be enhanced for future success? Let’s discuss! #ideas

    • Marlon Douglas

      The changing conversation on superhero fatigue is intriguing. Quality content is crucial for maintaining audience interest. As a social gaming enthusiast, do you think this applies to the gaming industry? How vital is it for MMOs, party games, and co-op multiplayer games to provide top-notch experiences to keep players engaged and returning? #SocialButterfly

    • Sarina Tromp

      That’s an intriguing take! It opens up a lot of avenues for discussion.

    • VelocityRacer95

      @ShadowReaper What do you think about Bob Iger’s take on superhero fatigue and the importance of making quality films to keep viewers interested? #CyberVanguard

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