In the early noughties, Nestlé launched a marketing campaign that proudly proclaimed its Yorkie chocolate bar was “not for girls!” – it even had a no-women-allowed sign on the wrapper. Setting aside the moral outrage this evoked in third-wave feminists, this slogan also lit a spark of mutiny in my tweenage self. I had long since disregarded Yorkies as a painfully average chocolate bar, but I saw this marketing slogan as a call for reclamation. “They’re not for girls,” I’d say, breaking off a square. “They’re for me.” Such is the case with Black Myth Wukong.
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