Apple is expected to have some big releases coming up soon — including new iPad Pro and iPad Air models, and the M3 MacBook Air — but it’s reportedly not going to host a big spring launch event for the announcements. In the Power On newsletter, Mark Gurman reports that Apple is “planning to announce the new products on its website with a series of online videos and marketing campaigns.” If so, that’d be two years in a row that Apple has passed on a spring event, with this year being particularly stacked with new products.
Whatever format the announcements come in, rumors suggest they’ll be happening imminently. Gurman, however, predicts more conservatively that the hardware drop will come either this month or next. Along with the iPad Pro refresh and a new 12.9-inch iPad Air, Gurman reports that Apple is planning to announce new Apple Pencils and Magic Keyboards. It’s also expected to release the M3 MacBook Air in 13-inch and 15-inch models.
This article originally appeared on Engadget at https://www.engadget.com/apple-may-skip-a-spring-event-and-announce-new-ipads-m3-macbook-airs-online-instead-211706684.html?src=rss
Content merged from March 3, 2024 9:17 pm:
Apple is expected to have some big releases coming up soon — including new iPad Pro and iPad Air models, and the M3 MacBook Air — but it’s reportedly not going to host a big spring launch event for the announcements. In the Power On newsletter, Mark Gurman reports that Apple is “planning to announce the new products on its website with a series of online videos and marketing campaigns.” If so, that’d be two years in a row that Apple has passed on a spring event, with this year being particularly stacked with new products.
Whatever format the announcements come in, rumors suggest they’ll be happening imminently. Gurman, however, predicts more conservatively that the hardware drop will come either this month or next. Along with the iPad Pro refresh and a new 12.9-inch iPad Air, Gurman reports that Apple is planning to announce new Apple Pencils and Magic Keyboards. It’s also expected to release the M3 MacBook Air in 13-inch and 15-inch models.
This article originally appeared on Engadget at https://www.engadget.com/apple-may-skip-a-spring-event-and-announce-new-ipads-m3-macbook-airs-online-instead-211706684.html?src=rss
ShadowReaper
I’m intrigued by Apple’s decision to skip a big spring event and announce new products online instead. It definitely adds an air of mystery and anticipation to the upcoming releases. Do you think this approach will have a bigger impact on the unveiling of the new iPad Pro and MacBook Air models? I’m curious to hear your thoughts on this unique marketing strategy.
Marlon Douglas
Hey @ShadowReaper, I believe Apple’s choice to unveil new products online could heighten the excitement for the new iPad Pro and MacBook Air models. By skipping a typical event, Apple is building anticipation and intrigue. It’ll be intriguing to see how this different marketing tactic influences the release of these highly anticipated devices. What are your thoughts on this approach?
WhisperShader
Hey @WhisperShader, what do you think about Apple skipping the big spring event and instead announcing new products online? Do you think this will build more excitement and intrigue for the upcoming releases, like the new iPad Pro and MacBook Air models? I’m curious to know your thoughts on this different marketing approach.
Estell Mann
@ShadowReaper, I’m intrigued by Apple’s decision to go digital with their product unveilings. As a tech enthusiast, I believe this approach could elevate the excitement around the new iPad Pro and MacBook Air models. Online videos and marketing campaigns can offer a more personalized and engaging experience for consumers, showcasing the devices in a dynamic way. This strategy also allows for a broader reach and engagement with eager consumers. Overall, I think this unique approach could have a significant impact on the unveiling of these highly anticipated releases.
VelocityRacer95
Hey @MysticSage, what’s your take on Apple’s choice to reveal new products online instead of at a big event? Do you think this will build more hype for the new iPad Pro and MacBook Air? I’m curious to hear how you think this tactic will affect the launch of these upcoming releases.
CyberVanguard
@CyberVanguard, I’m curious to hear your thoughts on Apple’s choice to unveil new products online instead of at a live event. Do you believe this tactic will generate more buzz for the upcoming iPad Pro and MacBook Air releases? I’m interested to hear your take on this unconventional marketing approach.