The Sims 4 is a constant onslaught of new content in the form of major and minor expansions, and the community is becoming tired of Maxis and EA advertising in the game itself. At this point, Sims players have accepted that the fourth entry is here to stay as the developer has confirmed that it’s not focusing its efforts on The Sims 5, meaning plenty more DLC is on the way. Whether or not The Sims 4 can sustain the additional features remains to be seen, but one thing that is frustrating players is the omnipotent ads.