Take-Two’s CEO generously calls the cataclysmically bad Borderlands movie ‘disappointing’, but it still ended up helping sales of the games

The Borderlands movie was very, very, very bad. So bad that it ended its theatrical run after generating a mere $31 million globally, which is nothing compared to the roughly $115 million production budget. Indeed, it’s barely enough to cover the $30 million marketing cost. So it’s quite generous of Take-Two CEO Strauss Zelnick to call it only “disappointing” rather than a crime against cinema… Read more.

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