‘Disappointing’ Borderlands movie benefitted game sales, says Take-Two

Take-Two CEO Strauss Zelnick has labelled this summer’s Borderlands movie “disappointing”, but claimed it had a positive impact on game sales.

Based on the video game series developed by its Gearbox studio, the Borderland film was written and directed by Eli Roth, and starred Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black.

The film grossed just $33 million worldwide, according to Box Office Mojo, against a reported production budget of roughly $115 million, plus marketing and distribution costs of $30 million.

Read More…

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Underground

a vibrant community where every pixel can be the difference between victory and defeat.

Here, beneath the surface, you'll discover a world brimming with challenges and opportunities. Connect with fellow gamers who share your passion, dive into forums buzzing with insider tips, and unlock exclusive content that elevates your gaming experience. The Underground isn't just a place—it's your new battleground. Are you ready to leave your mark? Join us now and transform your gaming journey into a saga of triumphs.