Nadeshot admits 100 Thieves focus wouldn’t be esports if starting from scratch

100 Thieves was founded in 2017 and has since become one of the main brands in esports and gaming. However, according to its CEO, Nadeshot, if he had to start from scratch today, he’d choose a different direction.

The American was a guest on the Colin and Samir podcast on Aug. 20, where he talked about the business calls behind running 100 Thieves. One of the topics discussed was the current state of esports, and Nadeshot thoroughly explained that if he was to hit a “reset” button, he wouldn’t focus on that industry today.

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