Grand Theft Auto Online has been popular for over a decade, and if a new hint in the game’s script is anything to go by, developer Rockstar Games might be prepping the service for enduring relevance in a smart way. As the distinct multiplayer component of GTA 5, GTA Online has received a steady stream of updates ever since its launch, continuing to expand with content additions despite the lack of major DLC for the single-player experience. As an ongoing financial success, it’s no surprise that Rockstar keeps investing in the service, but that isn’t likely to last forever.