HONOR, the global technology brand, is here with the all-new HONOR 200 Series. The series introducing two cutting-edge models, the HONOR 200 Pro and HONOR 200 were launched at a spectacular event in Dubai. The models promise to redefine the smartphone experience & portrait photography with advanced AI features in the camera, chipset, display, user interface and powerful capabilities in a sleek design. The HONOR 200 Series will be available in UAE, KSA, Iraq, Oman, Qatar, Kuwait, Jordan with a later rollout expected in South Africa.
HONOR’s top management highlighted its notable expansion in the region over the past year. The brand has achieved impressive growth in the Middle East, with a 154% year-over-year revenue growth in 2023. Particularly noteworthy is its outstanding 544% growth in the premium segment, reflecting HONOR’s strategic expansion and growing consumer preference in the region’s competitive market.
The event featured Shaina Suchdev, COO of Studio Harcourt, who highlighted their 90-year legacy and their collaboration with HONOR in developing the HONOR AI Portrait Engine. This collaboration blends Studio Harcourt’s artistic heritage with cutting-edge AI technology.
The MEA President of HONOR Middle East Africa, Mr. Daniel Wang said, “Featuring the HONOR 200 Pro and HONOR 200, these models showcase advanced AI across camera, chipset, display, and user interface, catering to the demands of consumers in the region.”
Saeed Jumoh, Chairman of the Emirates Photography Society and General Secretariat of the Union of Arab Photographers shared his testimonial “I believe HONOR 200 Series marks a significant leap forward in the evolution of portrait photography on smartphones, promising to capture pro-grade portraits effortlessly with the power of AI.”
The new Honor series includes a Triple 50MP AI Portrait Camera, combining advanced hardware with AI-powered software to capture scintillating portraits. Comprising a 50MP Portrait Main Camera, 50MP Portrait Telephoto Camera, and 50MP Portrait Selfie Camera, it ensures exceptional portrait and detailed photography.
The HONOR 200 Series integrates AI Shadow and Light Enhancement, AI Optical Effect Enhancement and AI Artistic Style Enhancement. These features achieve optimal lighting balance, realistic skin tones, refined facial textures and Studio Harcourt-inspired artistic styles. Additionally, it offers 3 Iconic Harcourt Modes and an AI-enhanced night Portrait Mode for high-quality portrait results. Furthermore, it offers bokeh effects and beauty enhancements.
The HONOR 200 Series introduces the revolutionary 100W HONOR SuperCharge, which empowers users to fully recharge their devices in an astonishing 41 minutes. Furthermore, the HONOR 200 Pro version enhances user convenience with the addition of a 66W Wireless HONOR SuperCharge.
Consumers can pre-order HONOR 200 Pro & HONOR 200 at the HONOR Online Store, Emax, Jumbo, Sharaf DG, Virgin Megastore, Amazon, & Noon.
The HONOR 200 Pro is available for pre-order in three colorways: Ocean Cyan, Moonlight White, and Black at an exciting price of AED 2499.
Consumers who purchase HONOR 200 Pro will get gifts worth AED 1696 including a HONOR CHOICE Watch, HONOR CHOICE Earbuds, Backpack and 12-month screen protection.
HONOR 200 is available in Moonlight White, Emerald Green, and Black. The (12GB+512GB) version will be available at a price of AED1899 and the (12GB+256GB) version will be available at a price of AED1599.
Consumers who purchase HONOR 200 will get gifts worth AED 1496 including HONOR CHOICE Earbuds, HONOR CHOICE MOECEN Band, Backpack and 12-month screen protection.
