Take-Two CEO Strauss Zelnick has said he’s “highly confident” of hitting Grand Theft Auto 6’s recently announced launch window.
Updating its financial guidance last week, the company narrowed the game’s release window from calendar 2025 to the fall/autumn of next year.
During a subsequent interview with CNBC, Zelnick discussed the process of deciding product release dates, and how companies know when the time is right from a creative perspective.
