YouTube, one of the biggest content creation platforms on the market, has announced it will experiment with the use of artificial intelligence to better help its creators develop new content. In the short term, the AI will work with video creators to assist in generating ideas for videos.

Announced on May 3 via Google’s YouTube test features and experiments blog, this tool aims to help small content creators pitch AI topics and then develop a potential video idea, providing additional context on how the creator can enhance audience reception. Google is trying to help smaller creators understand their audiences better by making the target content that could help the creator gain more views and engagement.