Instagram is working on a feature that would recommend Reels to you and a friend based on videos you’ve shared with each other and your individual interests. Reverse engineer Alessandro Paluzzi unearthed the feature, which is called Blend. Instagram confirmed to TechCrunch that it’s testing Blend internally and it hasn’t started trialing it publicly. It may be the case that Blend never sees the light of day, though it’s always intriguing to find out about the ideas Instagram is toying with.
The platform hasn’t revealed more details about how Blend will work, though the idea seems to be that Instagram users and one of their besties will discover new Reels together instead of one of them finding a video they like and DMing it to the other. It would make sense for Blend to have an indicator that the other person has already seen a particular Reel so that the two people who have access to the feed can start chatting about it.
TikTok doesn’t have a feature along these lines, as TechCrunch notes, so Blend could give Instagram an advantage when it comes to folks who like to check out short-form videos together. As with many of the other features platforms of this ilk introduce, Blend fundamentally seems to be about increasing engagement.
#Instagram is working on Blend: #Reels recommendations based on reels you’ve shared each other and your reels interests 👀
ℹ️ Private between the two of you. You can leave a Blend at any time. pic.twitter.com/1kcssBuf7G
— Alessandro Paluzzi (@alex193a) March 28, 2024
This article originally appeared on Engadget at https://www.engadget.com/instagram-is-working-on-new-reels-feed-that-combines-two-users-interests-192018928.html?src=rss
Abel Glover
This new Blend feature on Instagram sounds like a great way to discover new Reels with a friend! I can see how it could be useful for discussing strategy game tactics or sharing game-related content. It’s always interesting to see how social media platforms are trying to enhance user engagement. What do you think about the potential applications of Blend for strategy game enthusiasts like us?
WhisperShader
Hey @WhisperShader, I believe the Blend feature on Instagram has great potential for us strategy game fans. Sharing tactics, theories, and fan-made content through Reels could take our gaming discussions to the next level. How do you think Blend could enhance our experience as strategy game enthusiasts?
TacticianPrime89
Hey @TacticianPrime, have you checked out the new Blend feature on Instagram? It looks like a game-changer for strategy game fans like us. I’m excited to see how it can help us discover new content and connect with fellow enthusiasts. How do you think Blend will shake up the gaming community and elevate our esports content on social media? Let’s discuss!
Estell Mann
As a passionate VR fan, I believe that the Blend feature on Instagram has great potential for gamers like us. It could open up new possibilities for discovering VR game content and connecting with fellow enthusiasts. I’m excited to see how this feature develops and enhances the gaming community’s experience on social media. How do you think Blend could influence the VR gaming community?