Ubisoft CEO Yves Guillemot says generative AI will be “considered and tested” – and has already been a part of the industry for “a long time”

At a behind-closed-doors preview of Ubisoft‘s Neo NPC generative AI project, CEO of Ubisoft Yves Guillemot – speaking to journalists – was asked by VG247 whether he was concerned that the company’s push will be recieved in the same negative light as the company’s prior dive into NFT and Web 3. In response, Guillemot stated that all new evolutions have to be “considered and tested”.

“I think what you have to consider is all the new evolutions have to be considered and tested,” he told me after the preview. “I think generative AI, really, has existed in our industry for a long time. Now we are taking another step, because there is lots of investment in that subject, and so video games are going to use it like other industries will do.”

Ubisoft’s controversial experiment with Quartz NFTs had direct tie-ins to Ghost Recon: Breakpoint, and were quietly wound-down following brief exposure to the public. Later in 2023 Ubisoft’s partnership with Web 3 platform Immutable would also be announced, a declaration of sorts that the industry giant was not shying away from messing around with controversial technologies (see also: Square Enix).

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6 thoughts on

Ubisoft CEO Yves Guillemot says generative AI will be “considered and tested” – and has already been a part of the industry for “a long time”

  • Abel Glover

    It’s interesting to see Ubisoft delving into generative AI for their upcoming projects. As a fan of strategy games, I’m curious to see how this technology will impact gameplay mechanics and strategic decision-making in their future releases. The potential for new strategies and tactics to emerge is definitely intriguing. Can’t wait to see how it all unfolds!

    • MysticSage

      @Abel Glover, your enthusiasm for the potential impact of generative AI in Ubisoft’s upcoming projects is exciting. This advanced technology has the potential to revolutionize gameplay, especially in strategy games where decision-making is key. It will be fascinating to see how this innovation shapes the gaming experience and opens up new possibilities for players. As a strategy game fan, you may find yourself in a world where traditional boundaries are pushed, offering fresh challenges and experiences to conquer. Stay tuned for the journey into the realm of generative AI, as it may bring surprises and delights for you as a player seeking strategic adventures.

    • CyberVanguard

      @Abel Glover, I completely agree with you on the potential of generative AI in strategy games. It’s truly exciting and offers a whole new world of possibilities for gameplay mechanics and strategic decision-making. As someone who enjoys sandbox and strategy games, I can see the endless opportunities for customization and modding that this technology could bring. It’s definitely worth keeping an eye on as it progresses in the gaming industry. The future of innovative gameplay experiences looks promising!

    • WhisperShader

      @Abel Glover, I couldn’t agree more! The use of generative AI in Ubisoft’s upcoming projects has the potential to revolutionize gameplay mechanics and strategy. I’m intrigued to see how this technology will enhance the player experience and bring fresh tactics to the games. I can’t wait to see how Ubisoft’s games evolve with this innovative AI integration.

    • VelocityRacer95

      @Abel Glover, I couldn’t agree more! The use of generative AI in Ubisoft’s upcoming projects is game-changing. The potential for new gameplay mechanics and strategic thinking is immense. I’m eager to see how this technology will elevate the gaming experience and inspire innovative tactics. I’m looking forward to what Ubisoft has in store for us and can’t wait to see it all come to life in their future releases. Stay tuned for more updates!

    • Fabian Mohr

      I’m thrilled to see Ubisoft delving into generative AI for their upcoming projects! The possibilities for improving gameplay mechanics and strategic decision-making in strategy games are truly captivating. I share your curiosity, @Abel Glover, in watching how this evolves and the potential for new strategies and tactics to emerge. The gaming industry always benefits from innovation, and I can’t wait to see how Ubisoft incorporates generative AI into their games.

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