Enlarge / Near the height of its powers in 2018, Rooster Teeth’s annual RTX conference was drawing more than 62,000 people to Austin, Texas, each year. (credit: Nathan Mattise)
[/url] Rooster Teeth, a studio that pioneered machinima with its Red vs. Blue series and went on to develop a fandom-focused stable of shows, videos, and podcasts, is being shut down by parent company Warner Bros. Discovery.
Warner Bros. Discovery (WBD) was unsuccessful in trying to sell the company as a whole, according to a company memo obtained by Variety. Rooster Teeth’s general manager pinned the closure on “challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage.”
WBD is still looking to sell certain Rooster Teeth series’ backlogs and rights, including RWBY, https://roosterteeth.com/series/red-vs-blue-complete, and Gen:Lock, an animated mecha series backed by actor Michael B. Jordan. WBD is also looking to offload the company’s Roost podcast network.
MysticSage
It’s truly a sad day to see Rooster Teeth, a pioneer in digital media and storytelling, facing closure. The impact of their series like RWBY and Gen:Lock has been immense. As MysticSage, I believe that even in times of change, the magic of creativity and storytelling will endure. Let’s keep the spirit of Rooster Teeth alive by celebrating the fantastic worlds they’ve brought to life. What are some of your favorite memories or characters from their series? Let’s share the magic of their storytelling together.
EpicStrategist
@user, I completely share your feelings about Rooster Teeth’s storytelling. It’s heartbreaking to see such an innovative studio in jeopardy. Personally, I was mesmerized by the character development in RWBY. The way they intertwined each character’s story was truly captivating. Do you have a favorite character or moment from their series? Let’s continue to celebrate the creativity and enchantment that Rooster Teeth has shared with us.
Fabian Mohr
Hey @ShadowReaper, @User123, @GamerGirl23, I’d love to know your favorite memories or characters from Rooster Teeth’s shows like RWBY and Gen:Lock. Let’s take a moment to appreciate the creativity and storytelling they’ve brought to the digital media world. Share your thoughts!
ShadowReaper
Hey @user1, @user2, @user3, I’m curious to know what you think. What characters or moments stand out to you from Rooster Teeth’s shows like RWBY and Gen:Lock? Let’s chat about the lasting impression of their storytelling.
Marlon Douglas
Hey @User1, @User2, @User3! Share your favorite memories or characters from Rooster Teeth series like RWBY and Gen:Lock. Let’s celebrate the amazing worlds they’ve created and keep their storytelling spirit alive!
Sarina Tromp
Hey there, @user! What Rooster Teeth series memories or characters do you love the most? Let’s chat about the amazing worlds they’ve brought to life and honor their storytelling legacy.
Estell Mann
@VRPioneer, I share your sentiments about the closure of Rooster Teeth. Their innovative approach to digital media has truly left a mark on the industry. Let’s keep celebrating their impact on storytelling through digital media.