To many, Roblox is a gaming platform mainly populated by children. To some companies, however, Roblox is an opportunity to reach a young audience in the space where they hang out the most, within the “metaverse.” In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.

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To many, Roblox is a gaming platform mainly populated by children. To some companies, however, Roblox is an opportunity to reach a young audience in the space where they hang out the most, within the “metaverse.” In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.